Job Description

Job Description:

Store & Tasting Room Operations Manager

Picayune Cellars & Mercantile is a destination tasting room and lifestyle boutique in downtown Calistoga, offering small-production wines, unique artisan goods (over 2,000 SKUs), and simple, seasonal food experiences. Our culture blends authenticity, warmth, and excellence. We seek a leader who thrives in a dynamic environment and shares our passion for wine, design, and hospitality.

Position Overview
The Operations & Tasting Room Manager leads all aspects of daily retail and tasting room operations, ensuring an organized, profitable, and inspiring guest experience. This role is ideal for a hands-on, proactive professional skilled at managing people, processes, and inventory with consistency and precision.

Primary Responsibilities

Leadership & Operations
- Oversee all tasting room and mercantile operations, ensuring a seamless guest and staff experience.
- Enforce and continuously refine operational standards, procedures, and policies.
- Hire, train, motivate, and oversee a high-performing team focused on hospitality and sales.
- Lead daily pre-shift meetings; communicate clear goals and performance expectations.
- Implement metrics for team performance and create incentive programs to drive results.
- Collaborate with ownership on marketing, traffic-building initiatives, and event execution.
- Manage scheduling, register systems, daily dashboard.

Inventory & Merchandising
- Maintain accurate inventory systems for wine and merchandise.
- Conduct regular physical counts and reconcile discrepancies.
- Oversee receiving, pricing, merchandising, and inventory audits.
- Partner with ownership to improve processes for efficiency and accuracy.

Customer Experience
- Model and ensure five-star guest service, storytelling, and authentic connection.
- Cultivate client relationships, manage team follow-ups, and track guest data.
- Execute tastings, wine club signups, and retail transactions with professionalism and energy.
- Oversee the launch and continuity of the food service program in coordination with partners.

Wine Club & Wholesale Support
- Collaborate with the Wine Club Coordinator to strengthen retention and engagement.
- Ensure seamless fulfillment, shipping compliance, and in-person club pickup protocols.
- Support direct-to-trade sales activities as needed (events, allocations, deliveries).

Qualifications
- 3+ years in hospitality, retail, or tasting room management.
- Proven success leading teams, enforcing policies, and maintaining high standards.
- Strong inventory management skills with 2,000+ SKUs.
- Advanced wine knowledge and genuine enthusiasm for education and storytelling.
- Excellent organizational, communication, and leadership skills.
- Skilled in Microsoft Office, Apple systems, and Shopify POS.
- Must be 21+ and available weekends and occasional evenings.
- Established industry network within Napa/Sonoma preferred.

Physical & Work Requirements
- Ability to lift up to 50 lbs., stand for extended periods, and move merchandise safely.
- Comfortable working in a fast-paced, guest-facing retail and tasting setting.

Expectations
Our manager exemplifies Picayune Cellars’ values: positivity, professionalism, pride in workplace appearance, teamwork, and hospitality excellence. This role is pivotal in ensuring that every visitor leaves feeling connected to the Picayune experience and story.

Benefits
Health Insurance, Paid Sick leave, paid vacation, and personal days, 401k, profit sharing, bonuses

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Job Tags

Full time, Work at office, Shift work, Weekend work, Afternoon shift,

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