Job Description

Ready to take your marketing career higher? Sonoran Roots is seeking a driven and creative marketing professional to help expand our brand presence and connect with Arizona's cannabis community! Bring your ideas, energy and passion to our marketing team!

Sonoran Roots is looking for a highly motivated and reliable individual to join our team as a Digital Content & Communications Specialist.

ABOUT THE COMPANY:

Sonoran Roots is a vertically integrated, craft cannabis company headquartered in Tempe, Arizona. As an independent and locally owned company founded by Arizona natives, Sonoran Roots maintains a focus on producing high-quality, clean, and compliant cannabis products for its customers.

The company owns and operates three cultivation facilities (Mesa & Tempe), a state-of-the-art extraction lab (Tempe), and well-established retail dispensaries (Glendale, Chandler, Flagstaff, Tucson, Mesa, Queen Creek, Phoenix). Our family of brands is well known for quality in the Arizona market and includes Sonoran Roots Cannabis, Canamo Concentrates, Canamo CBD, and Ponderosa Dispensary.

Achievements:

• "Best Cannabis Vape" - Canamo - in the Best of Phoenix Readers' Choice 2024
• "Best Dispensary for Service" - Ponderosa - in the Best of Phoenix Readers' Choice 2024
• "Best Flower Brand" - Sonoran Roots - in the Best of Phoenix Readers' Choice 2024

Our Mission:

Provide the most consistent, high-quality products and services to the patients, customers, and dispensaries of Arizona, while making a lasting, positive impact on employees and the community.

Our Values:

R : Respect - Treat people with appreciation and dignity

O : Open-Mindedness - Be willing to listen to other ideas and consider alternative solutions

O : Opportunity - look at any obstacle as the means to creating possibility

T : Teamwork - the whole is greater than the sum of the parts

S : Sincerity - take pride in your work and be mindful in how your actions impact others

ABOUT THE POSITION:

The Digital Content & Communications Specialist is responsible for planning, creating,
and deploying content across all digital channels to support marketing campaigns, product launches,
and promotions. This role ensures that externally facing messaging across web properties, email, text,
app push, ad, or social posts supports business and campaign goals. You'll collaborate closely with the
entire Marketing Team and other departments to make sure our content strategy is cohesive and
effective across channels.

JOB DUTIES AND RESPONSIBILITIES:

Campaign/Project Planning & Execution

• Develop cohesive monthly and campaign-based content calendars across:
  
  • Email
  • SMS
    
  • App notifications
  • Websites
  • Paid digital ads
  • In-store screens
  • Social media
• Partner with the Integrated Marketing Manager to ensure campaigns launch seamlessly across
  all channels.
• Write and edit clear, engaging, compliant copy tailored to each platform's format and audience.
• Maintain brand consistency in tone, visuals, and messaging across platforms.

Digital Channel Execution

• Build and deploy email and SMS campaigns using internal and external ESP/SMS platforms.
• Coordinate updates to website content including: product features, promotions, web banners,
  and landing pages and more.
• Collaborate with the Marketing Team to brief and review assets for paid digital ads and in-store
  screens.
• Manage day-to-day posting and engagement for social media platforms, particularly Instagram.

Performance Tracking & Optimization

• Monitor performance across digital channels: open/click rates, CTR, conversions, engagement,
  impressions.
• Build monthly performance summaries with insights and recommendations.
• Optimize content performance and refine audience targeting.
  

Cross-Functional Collaboration

• Communicate regularly with Sales, Retail, and Procurement teams to align content calendars
  with product availability and promotions.
• Support the Field & Trade Events Manager by promoting in-person events across digital
  channels.
• Ensure all digital materials meet state cannabis advertising and platform compliance guidelines.

Required Skills & Abilities:

• 3-5 years of experience in content marketing, digital communications, or integrated marketing.
• Experience managing multi-channel campaigns (email, paid digital, social, SMS, web).
• Copywriting and editing skills with an eye for brand tone and compliance.
• Excellent organizational skills - able to manage multiple deadlines and content streams

Additional Qualifications (Preferred):

• Bachelor's degree in Marketing, Communications, or related field.
• Working knowledge of Miro, Canva, Monday, or similar tools.
• Experience in cannabis, CPG, retail, or other regulated industries.
• Understanding of paid digital advertising metrics and optimization principles.
• Familiarity with web CMS platforms and basic SEO practices.
• Basic design, photography, or content production skills are a plus.
• Must be 21+ and able to pass required background check.

Physical Requirements:

• Ability to stand and walk for extended periods.
• Frequent movement between event locations, meeting spaces, or customer sites.
• Ability to lift and carry materials, equipment, or promotional items (typically up to 25-50 lbs).
• Working long or irregular hours, including weekends and evenings, especially during campaigns or event-heavy periods.

ADDITIONAL INFORMATION:

Pay Rate: $75,000 annually

License/Certification: Facility Agent (FA) card (required to start work)

Criminal background check will be performed; most marijuana-related crimes will not negatively impact an application.

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